Fractional Commercial Leadership
Strategic commercial leadership for your SaaS business without the full-time executive hire - sales, marketing, and partnerships expertise on demand.
Commercial expertise in your corner, not on your payroll
You need senior commercial oversight but you're not ready for a full-time Chief Commercial Officer. Your sales and marketing efforts need strategic direction, your revenue planning needs rigor, and your commercial decisions need experienced input.
About our Fractional Commercial Leadership Services
As your Fractional CCO, I provide ongoing strategic leadership of your entire commercial function - embedded enough to understand your business intimately, flexible enough to scale as your needs evolve. This isn't remote advisory work. I attend your leadership meetings, guide your commercial team, own revenue strategy, and ensure your sales, marketing, and partnership efforts are aligned and driving results.
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Strategic commercial leadership (typically 2-4 days per month)
Revenue planning, forecasting and commercial strategy
Oversight and coaching of sales and marketing teams
Attendance at leadership and board meetings
Go-to-market decision-making and problem-solving
Commercial operations optimization
Interim leadership during hiring transitions
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SaaS companies with £0m-£5m ARR needing senior commercial expertise but not ready for full-time C-level hire.
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Ongoing engagement, typically 6-12 month initial commitment with monthly retainer structure.
“The businesses I meet are often at that stage where they need to professionalise their operations ahead of fundraising or sale.
Bruce's hands-on approach to getting the house in order is exactly what a lot of them need.”
Finn O'Driscoll
Software M&A Partner,
Clearwater Corporate Finance