Strategic Commercial Services for Bootstrapped SaaS
You've built something people want. Now you need to scale it properly—without the expensive mistakes most founders make along the way.
I work with 3-4 bootstrapped SaaS companies at a time, typically between £500k and £5m ARR, who are hitting inflection points: approaching funding, stuck in founder-led sales, or needing to professionalise their commercial operations before things start to break.
How we work with you
Every business is different, so we don't do one-size-fits-all solutions. We work on both a monthly retainer basis (typically 2-5 days per month) and on focused project engagements (typically 4-12 weeks). We'll figure out what makes sense based on your specific challenges, timeline, and budget.
The five services below represent the core areas where we can add the most value, but in practice, many engagements combine elements from multiple areas. For example, getting investment-ready often involves positioning and pricing work, whilst go-to-market optimisation might include partnership strategy.
Start with a free 20-minute discovery call and we'll work out exactly what you need.
Our Services
Fractional Commercial Leadership
Strategic commercial leadership for your SaaS business without the full-time executive hire - sales, marketing, and partnerships expertise on demand.
Investment Readiness
Prepare your SaaS business for fundraising or acquisition with investor-grade metrics, compelling growth narratives, and due diligence confidence.
Market Research & Content
Transform customer insights into authoritative market research reports and high-value content that positions your SaaS business as the category leader.
Go-to-Market Optimisation
Scale beyond founder-led sales with systematic go-to-market strategy, optimised sales processes, and predictable marketing that actually generates pipeline.
Partnership Strategy
Build commercial partnerships that actually drive SaaS revenue - from channel partners and integrations to strategic alliances that accelerate growth.