SaaS Pricing Optimisation
Optimise your pricing model to maximise revenue, margin, and unit economics without sacrificing market fit or growth velocity.
Stop leaving money on the table with underpriced software
Pricing isn't just about picking a number. It's a critical strategic lever that affects your customer acquisition costs, sales cycle length, customer quality, churn rate, and ultimately your path to profitability and exit value. The wrong pricing strategy can undermine everything else you're doing in go-to-market.
About our Partnership Strategy Services
I help SaaS companies build pricing strategies grounded in real data: your cost structure, customer willingness to pay, competitive positioning, and investor expectations. We stress-test pricing against your go-to-market strategy, ensure it supports healthy unit economics, and implement it in a way that doesn't disrupt growth.
Having restructured financial reporting for acquisition due diligence multiple times, I understand exactly how investors and acquirers scrutinise pricing, margins, and customer economics. Your pricing strategy needs to work in the market and pass investor scrutiny.
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Customer research and willingness-to-pay analysis
Competitive pricing analysis and positioning
Cost structure mapping and unit economics modelling
Pricing model design and optimisation scenarios
Customer segmentation and tiered pricing strategy
Go-to-market alignment and sales process implications
Implementation planning and transition management
Financial impact modelling and investor narrative
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SaaS companies with £0-£5m ARR with solid product-market fit looking to optimise revenue, improve margins, and strengthen investor readiness through defensible pricing strategy.
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Typically 6-10 weeks from research through implementation planning.
“The businesses I meet are often at that stage where they need to professionalise their operations ahead of fundraising or sale.
Bruce's hands-on approach to getting the house in order is exactly what a lot of them need.”
Finn O'Driscoll
Software M&A Partner,
Clearwater Corporate Finance